Thailand's Money Expo is an annual event where major financial institutions and corporations exhibit what they offer to the public. 

In this year's Bangkok Insurance booth design, we created the gentle space made of fabric in the venue which is filled with booths made of hard materials such as plastic, glass, steel, or laminated board.

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Like multiplying Japanese shop curtain ‘Noren,’ pieces of fabric are hung on the ceiling structure to cover the whole area of the booth. Given the different length, those fabric work as gentle screen dividing each space.

 

Pieces of fabric keep trembling in the wind created by air conditioning in the venue. The move is slightly different piece by piece, and it looks like a flock of some animal.

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By gently trembling fabric screen, the booth space became welcoming for guests and created the space for them to take a break and learn about the products on offer.

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